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Wildstone needs no intro. We had a super fun time designing packaging for their range of men’s soaps.The ask was to deliver packaging that speaks to the consumer, stands out on the shelf and connotes freshness based on ingredients & fragrance.Design team picked on abstraction as the route to follow through the design language of deos, but something that worked to deliver the brief on the small soap pack surfaces.
BRB chips is a new age popped chips brand leaning into it’s youth consumer. As longtime creative partners for BRB, we enjoy constantly dialling up the fun and delivering it across diverse touch points
Inuth is an Indian Express product. We distilled this youth centred brand’s essence to ‘issues over news’. We took time to understand the parent brand, their editorial engine & culture to put in place a rebrand and content system.
Capturing the beauty of a Shark-Tank Make in India product. We crafted an ornate monogram that captures details of perfume making and Isak’s legacy in a seal.
Shifts across culture, category codes, consumer preferences and competition - how modern disruptors are born.
We incubate, create A/B brand pilots, strategise cohesive brand story across micro-to-macro consumer touchpoints and handle brand social media channels
