Market Leaders
in Transforming
D2C Businesses
via Brand Building

We incubate, create A/B brand pilots, strategise cohesive brand story across micro-to-macro consumer touchpoints and handle brand social media channels

Who we’ve worked with.

From idea to
launch or growth
stage goals, we
partner with you.

Launching an idea on paper

From user research, brand plank identification, branding design, packaging, shoot, social content creation - we transform a product idea into a robust brand launch.

Taking brand live on D2C channel

Got designs in place, but don’t know how to go-to-customer? We cull a cohesive brand story, develop coordinated go-live communication for social media to take your D2C brand live.

Brand D2C store development

Whether you want to make your Amazon EBC store impactful or develop a Shopify site that’s an extended brand experience - we do it for you.

Growth stage goals

We have experience transforming 15cr to 200cr+ businesses into a brand to help them hit their next growth stage milestone - be it taking the business overseas or raising funding.

Download Case Studies

Why build a brand?

To transform all metrics - from footfalls, conversion, repeat, CLV to NPS.

How We Operate


Daily disposable contact lens by Lenskart

With only 5% of optical eyewear users in India opting for contact lens with low repeat, contact lens is a huge under-penetrated category in India. Lenskart aims to grow Aqualens to a 100 million brand and take it overseas. Despite a big technical product team, Lenskart picked us to develop the D2C store and subscription  and develop the brand story for Aqualens with 10 million funding into the brand.


A decade strong 800cr+ Indian offline
retail ethnic wear

Lakshita is a decade strong business with a name amongst the ethnic wear retail stalwarts like Biba, Aurelia. It wanted to transform into an aspirational brand to compete for the next stage of growth in the $59.3 billion big Indian apparel market. It also wanted to win the next gen of customers by launching D2C online store to it’s offline chain of 69 stores pan India. Learn how L&H launched Lakshita online, added 5k subscribers overnight and took it from 0 to 20l revenue in 6 months via online store and created a brand story to consolidate its O2O strategy.

Responsible Biryani


Learn how L&H has worked with 45 country wide B2B food service Compass group, to dummy launch 3 pilot D2C brands, test response, and evolve the product offering to build a differentiated disruptive Biryani brand.

The Team

Dreaming big scale, repeat and CLV needs you to build an impactful brand
Charu Tripathi
Amrita Mohanty