Gush is an innovative beauty brand for young women focussing on multi use products. We designed their packaging from a strategic lens to deliver a distinct brand personality packed with easy glamour.
BRB chips is a new age popped chips brand leaning into it’s youth consumer. As longtime creative partners for BRB, we enjoy constantly dialling up the fun and delivering it across diverse touch points
Inuth is an Indian Express product. We distilled this youth centred brand’s essence to ‘issues over news’. We took time to understand the parent brand, their editorial engine & culture to put in place a rebrand and content system.
Capturing the beauty of a Shark-Tank Make in India product. We crafted an ornate monogram that captures details of perfume making and Isak’s legacy in a seal.
Shifts across culture, category codes, consumer preferences and competition - how modern disruptors are born.
We incubate, create A/B brand pilots, strategise cohesive brand story across micro-to-macro consumer touchpoints and handle brand social media channels