Life and Half
is
a
full suite agency
building
brands
with
strategic
design & content
excellence

Our Work

Shaping the world of Gush Beauty

PACKAGING / 
VISUAL LANGUAGE / NOMENCLATURE

Gush is an innovative beauty brand 
for young women focussing on multi use products. We designed their packaging from a strategic lens to deliver a distinct brand personality packed with easy glamour.

We speak Gen-Z

DIGITAL MARKETING & SOCIAL MEDIA / PACKAGING SYSTEM / CONTENT PRODUCTION

BRB chips is a new age popped chips brand leaning into it’s youth consumer.
 As longtime creative partners for BRB, we enjoy constantly dialling up the fun and delivering it across diverse touch points

Inuth packs a punch

STRATEGY / BRAND IDENTITY / CONTENT DESIGN

Inuth is an Indian Express product. We distilled this youth centred brand’s essence to ‘issues over news’. 
We took time to understand the parent brand, their editorial engine & culture to put in place a rebrand and content system.

Indian crafted fragrance for the world

BRAND IDENTITY / PACKAGING SYSTEM /
MESSAGING

Capturing the beauty of a Shark-Tank Make in India product. We crafted an ornate monogram that captures details of perfume making and Isak’s legacy in a seal.

Our 4Cs newsletter

Shifts across culture, category codes, consumer preferences and competition - how modern disruptors are born.

Dunzo and it's 4Cs

Yoga Bar & it’s Marketing

Yoga Bar & it’s Marketing

Our strategy, design &
communication culture is rooted in e-commerce, O2O retail & tech product metrics

Things We Do

Life & half is an independent creative agency which helps businesses thrive.

We incubate, create A/B brand pilots, strategise cohesive brand story across micro-to-macro consumer touchpoints and handle brand social media channels

Making it pop, funky and 'quirky' since 2018

Services we offer

More about us

Research

Branding

Digital Experience

Advertising

Motion Design

Clients who'd rep for us in a heartbeat

Ready to start?

Get in touch