Inuth

Project Info

We reimagined the inuth product for Indian express that wanted to differentiate the product from competitors like scoop whoop & buzzfeed. Post research to be more in line with parent brand, but youth centred - we distilled the stance to ‘issues over news’

We concluded our 6 months of brand repositioning, content strategy revision and content creation by on-boarding the in-house team to the new think.

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