We worked with Ferns & Petals (FNP), India’s leading gifting solutions platform, on a month-long Rakhi campaign to drive engagement and brand visibility. The campaign featured 12 short vertical digital video commercials (DVCs) and daily content tailored to various consumer segments, including kids, sisters, pets, and the LGBTQ+ community.
It also highlighted FNP’s key offerings like international shipping and same-day delivery. One of the campaign’s standout moments was a moment marketing reel that organically garnered 508k+ plays and 5,500+ likes. This project pushed our operational capabilities, allowing us to redefine content formats and deliver impactful real-time marketing for FNP.